Model-of-the-moment Kendall Jenner is the face of Reserved's chic new #CiaoKendall collection. Arguably the brands biggest campaign signing to date the fashion tour de force follows in the footsteps of Kate Moss, Cindy Crawford, Adwoa Aboah and Irina Shayk.
The Polish high street brand know how to harness the power of celebrity and something tells me the icon of contemporary culture is going to shift a lot of clothing.
Currently in pole position of the Forbes best paid model list Kendall carries a lot of clout. Largely thanks to her 116m Instagram followers and because she comes from reality TV royalty.
So back to the campaign. It really is rather good. This is Kendall at her best smouldering for the camera, taking on different guises and looking much more womanly than we’ve seen her before.
For their AW19/20 campaign Reserved have transported us to a baroque Italian villa where Kendall can be seen daydreaming and playing the part of various different characters. The playful pictures show her dancing seductively for the camera, lounging semi naked on sofas and generally looking rather amazing.
Directed by Gordon Von Steiner, who has worked with the likes of Prada and Gucci, Jenner is transformed into iconic on-screen stars Sophia Loren in ‘Marriage, Italia Style' and Natalie Portman in 'Léon'.
Oh and the clothes are really rather lovely too. highlights include a pink midi skirt, an oversized turquoise and pink coat, a pretty pale pink midi dress and a puff sleeve floral blouse. The #CiaoKendall collection also includes cool gold chain jewellery pieces, knee high snake print boots and stylish handbags.
If this doesn't make you want to go shopping then nothing will. www.reserved.com